Privacy Policy

 

Privacy Policy

 


Last updated: 12/28/25


Parlay Optics (“we,” “us,” or “our”) operates this website and any related services (collectively, the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our Site.


By using our Site, you agree to the practices described in this Privacy Policy.

 

 

 

1. Information We Collect

 


When you visit our Site, we collect certain information about your device and how you interact with our Site. When you make a purchase or attempt to make a purchase, we collect additional information necessary to process your order.


 

Personal Information You Provide

 


This may include:

 

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

  • Payment information (processed securely by third-party providers)

 


 

Automatically Collected Information

 


This may include:

 

  • IP address

  • Browser type

  • Device identifiers

  • Pages viewed and interactions

  • Referring websites

  • Cookies and similar tracking technologies

 

 

 

 

2. How We Use Your Information

 


We use your information to:

 

  • Process and fulfill orders

  • Communicate with you about purchases, shipping, and support

  • Provide customer service

  • Improve and optimize our Site

  • Send marketing emails or messages (with your consent)

  • Prevent fraud and unauthorized activity

  • Comply with legal obligations

 

 

 

 

3. Sharing Your Information

 


We share your personal information only as necessary to operate our business.


This includes sharing information with:

 

  • Shopify (our ecommerce platform)

  • Payment processors (such as Stripe, Shop Pay, PayPal)

  • Shipping carriers

  • Marketing and analytics providers (such as Meta, Google, TikTok, Klaviyo)

  • Legal or regulatory authorities, if required by law

 


We do not sell your personal information.

 

 

 

4. Cookies & Tracking Technologies

 


We use cookies and similar technologies to:

 

  • Remember your preferences

  • Analyze site traffic

  • Improve performance and user experience

  • Support advertising and retargeting

 


You can control cookies through your browser settings. Disabling cookies may affect certain features of the Site.

 

 

 

5. Email & Marketing Communications

 


If you subscribe to our emails or provide consent, we may send you marketing communications.


You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or by contacting us directly.

 

 

 

6. Your Rights (California & International Users)

 


Depending on your location, you may have rights regarding your personal information, including the right to:

 

  • Access the information we hold about you

  • Request correction or deletion of your information

  • Opt out of certain data uses

 


 

California Residents

 


Under the California Consumer Privacy Act (CCPA/CPRA), California residents have the right to request disclosure or deletion of personal information we collect.


 

European Residents

 


If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR).


To exercise any of these rights, please contact us using the information below.

 

 

 

7. Data Retention

 


We retain personal information only as long as necessary to:

 

  • Fulfill orders

  • Provide customer service

  • Comply with legal and accounting obligations

 

 

 

 

8. Data Security

 


We take reasonable measures to protect your personal information. All payments are processed securely through third-party payment providers, and we do not store full payment details on our servers.


However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

 

 

 

9. Third-Party Services

 


Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties and encourage you to review their policies.

 

 

 

10. Children’s Information

 


Our Site is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children.

 

 

 

11. Changes to This Privacy Policy

 


We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last updated” date.

 

 

 

12. Contact Us

 


If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

parlayoptics@gmail.com